Custom Website Design
Custom website design for
established service businesses.
Every site starts from a blank page and is built around what your customers need to see before they pick up the phone.
Get Your Free AuditDesigned around how
customers decide.
You've spent years earning your reputation. Your website should show it. I start every project with one question: what does a customer need to see, and in what order, before they call you?
- Planned Around Decisions — psychology and data science shape what appears first and where the call to action sits
- Calls and Form Fills — clear calls to action that turn visitors into customers
- Your Reputation, Shown — a site that reflects the work you've already earned
- Tailored to Your Business — full design and development from a blank page
No themes. No templates.
Every site is designed and developed from a blank page, tailored to your business, so it's shaped around your customers instead of squeezed into someone else's layout.
Built in HTML and CSS with no page builders, plugins, or themes, so there are no shared vulnerabilities to patch. Custom code vs. WordPress
Most of your visitors are on a phone, so I design for the small screen first. Buttons are easy to tap and text is easy to read, so a visitor can reach you without pinching or zooming.
I target a 100/100 Google PageSpeed score on every build, with optimized images and no render-blocking code.
Free SSL/HTTPS and secure Cloudflare hosting on every site.
From free audit
to launch.
It starts with a free audit. I review your current website and show you, in plain English, what it's missing. No cost, no pressure. If you'd like to move forward, the build goes in four steps, and I handle every one of them directly.
1. Discovery Call
A 15-minute call to learn exactly what your business needs and what your website has to do to get results.
2. You Send Your Materials
Pictures, a form with information about you and your business, and anything important you want included.
3. Rounds of Revisions
We refine the design together until it's right. See the FAQ below for how many rounds to expect.
4. Launch
I move the new site onto your domain, and it's ready to go.
Projects typically take about 30 days, depending on the complexity of the project, how quickly content arrives, and feedback. Builds start at $3,000, paid half up front and half at launch. After launch, a monthly plan keeps your site hosted and up to date. See pricing for the details.
See the Approach in Action.
Take a look at sites built this way, or browse the full portfolio.
We have been working with Out Shine Web Design for about a month now. Great communication lots of progress and I look forward to the future with the addition of our Florida branch.All Star Entertainment KY
Great experience and customer service! Top notch work, highly recommend!Captain Franks Hotdog Emporium
Built for businesses that
already do great work.
I work best with roofers, contractors, event companies, publishers, and other service businesses whose reputation is ahead of their website.
This is for you if…
- You have a proven product and steady customers
- Your reputation is stronger than your website
- You see your website as an investment, not an expense
- You'd rather hand it off than manage it yourself
This isn't for you if…
- You're just getting started and still testing your offer
- You're looking for the lowest-cost option. A template builder will serve you better.
- You expect a website alone to fix the business. A great site amplifies what's already working.
- You want someone to execute instructions, not a partner who'll push back with ideas
Common Questions About the Build
How many revisions do I get?
Most projects take 2 to 4 rounds of revisions. The maximum is 6 rounds, which keeps the project moving so it doesn't stall before launch.
What do I need to send you?
After the discovery call, you send over the materials I need: pictures, a form with information about you and your business, and any important information you want included.
How long does it take to build my website?
Projects typically take 30 days to complete but can vary based on the complexity of the project. Other factors that may affect the timeline include the availability of content and feedback.
See what your site is
costing you.
I'll review your current website and show you, in plain English, what it's missing. No cost, no pressure.
Get Your Free Audit