I'm Kadin McWilliams, founder of Out Shine. I started in Louisville, KY and now build websites for established service businesses nationwide. You work directly with me, from the first call to every update after launch.
Bellarmine University, Louisville
I did everything I was told would work: a B.A. in Psychology and a B.S. in Data Science from Bellarmine, with a 3.8 GPA. The job market didn't come through. So instead of waiting for someone to give me a shot, I bet on myself and started Out Shine. That's why I take your business seriously. Mine is on the line every day too.
Psychology + Data Science
Psychology taught me why people choose one business over another. Data science taught me how to measure whether it's working. I use both to build every page around what your customers need to see, believe, and feel before they pick up the phone, then check the numbers to make sure it's actually bringing in calls.
Learned Behind the Bar, Not in a Classroom
Before Out Shine, I spent years bartending. You learn fast what people want, often before they say it. I bring that same instinct to your website: figuring out what your customers are looking for and putting it right in front of them.
Out Shine is founder-led on purpose. You get the person who built your site, every time.
No ticket queue, no call center. When you need a change, you call me directly and it's done within 48 hours, usually much sooner.
The person who plans your site is the person who builds it and keeps it running. No handoffs, no account managers, no one new to bring up to speed.
I work best with businesses that already have a good product and steady customers. A website amplifies a good business; it doesn't replace one. If a new site won't move the needle for you, I'll tell you before you spend a dollar.
"Psychology tells me why someone trusts a business. Data tells me if that trust actually converts. I don't design until I know both answers."
Tell me about your business and I'll review your current website, then walk you through what it's missing in plain English. No cost, no pressure.
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