Kentucky Local & Web Designer

Passionate about
building things that
matter.

I combine a background in psychology and data science with a love for great design to create websites that genuinely connect with people.

Kadin McWilliams — Out Shine Web Design founder in Louisville, KY
My Background

How we ensure
results.

Bellarmine University

B.A. Psychology & B.S. Data Science

A Bellarmine graduate with a dual focus in psychology and data science. This combination gives me a unique edge in allowing me to build websites that are built for humans and for algorithms. This ensures that your website not only looks great but also performs well.

Any Business

Understanding Your Needs

We take the time to understand the businesses, the people, and the culture. We bring genuine local insight to every project to make sure your website stands out.

Where It All Comes Together

Psychology + Data + Design

Psychology taught me how people think. Data science taught me how to measure what works. Web design is where I put both to use by building sites that feel right and perform.

My Future Goals

1

Help Local Businesses Thrive Online

My primary goal is to give small businesses access to the same quality web presence that big brands enjoy. Every small business deserves a site that works as hard as they do.

2

Bridge the Gap Between Design & Data

I want to bring a more data focused approach to web design by using analytics, user psychology, and conversion principles to make decisions that go beyond just "looking good."

3

Grow Out Shine Into a Trusted Studio

I want to build a studio that is proud of the work that is going out into the world. Making sure that every website we put out reflect our commitment to quality and excellence.

"Good design is as little design as possible — but it should always serve the person on the other side of the screen."

2
Degrees
KY
Based & Proud
One
Goal: Your Growth
Let's Work Together

Ready to build something
you're proud of?

I'd love to hear about your business and how I can help. Reach out and let's start the conversation.

Get Started Today